![]() It may surprise you that most professional designers don’t use hundreds and thousands of fonts in their work. Play it safe by using brand fonts professional designers depend on ![]() Grab my swipe files below to get a list of the fonts that pass my font-snobbery tests. Script and handwriting fonts are particularly problematic - the jankiest free fonts around fall under these categories and you can spend all day trying to find a font that’ll do the job. I created it because I got tired of spending so much time hunting through them all to find the gems, it should save you a ton of time. (Included is an exercise so you can determine your type.) pdf that includes 75 Google font combinations categorized according to your brand personality type. If you plan on using Google Fonts for branding or design projects – grab my Font Personality Swipe File - it’s an 86-page. I’ve scoured them all and while there are some really lovely options, there’s a lot of junk there too. Google Fonts are a safe resource to look for free fonts for your brand because they’re mostly all covered by the SIL Open Font License, making them free for commercial use. FontSquirrel is a bit better, but I prefer commercial sites like Creative Market, TheHungryJpeg and - all have free (and cheap) font options you can use for business! Always check the EULA (end user license agreement) when using fonts for your business.Īs a rule, I avoid sites like “Dafont” and “1001 Free Fonts” for this reason. Unfortunately, a lot of the poorly-made fonts are the ones you find available for free, so be careful with those.įun fact: a lot of free fonts you find online do not come with a commercial license - they’re for “demo” or personal use only. You, however, probably have an actual life. After spending hours and hours of my life creating letters by hand and editing existing fonts for customized logos, I’m able to see poorly-constructed fonts from a mile away. There are good fonts and there are bad fonts, and it can take a trained eye to know the difference. Use Caution When Using Free Fonts For Your Brand PRO-TIP #8:Don’t Use Light/Delicate or Bold Fonts for Body Copy.PRO-TIP #6:When you’re pairing fonts, make sure there’s plenty of contrast.PRO-TIP #5:It’s Okay To Stick To One Typeface For Your Brand.PRO-TIP #4:Use decorative brand fonts as an accent only.Font Personality Inspiration: Masculine/Bold.Font Personality Inspiration: Whimsical.PRO-TIP #3:Make Sure Your Font’s Personality Matches Your Brand’s Personality.PRO-TIP #2:Play it safe by using brand fonts professional designers depend on.PRO-TIP #1:Use Caution When Using Free Fonts For Your Brand.Maybe you’ll find the right match for your business cards. They look “off” if used in a large body of text and are best suited to headers and other similar applications.Ĭheck out these free fronts that will help you follow the rules above. Script fonts such as the free fonts in this roundup are best used sparingly.Sans serif fonts (fonts lacking the mentioned strokes such as Helvetica, Futura, Avenir) are good for suggesting a modern style and are well-suited for online text and headers. As a rule of thumb, serif fonts (fonts with small strokes attached to the top or bottom of typefaces such as Times New Roman, Georgia, Bodoni, and Rockwell) evoke a more traditional classic style that lends well for smaller print and larger bodies of text.It’s really a matter of using fonts appropriate for the audience and context. Neither Helvetica nor Futura would be the best font choice for brand that sells fun products like children’s toys. A font like Papyrus or Comic Sans, for example, may not be appropriate for corporate copy. The weights, types, and “moods” of each font have to be taken into account before pushing through with a final design. Using a combination of fonts is a great way to make a design “pop”, but only if you know exactly what you’re doing.Make sure that your business card printing is a success by using a font that will both look professional and remain readable at such a small size. Having your own palette of free fonts makes the task easier. The purpose of business cards is to convey contact information, so the right font can clarify or muddle up such important details. ![]() In a marketing piece as small but relevant as business cards, the choice of font can make or break the design.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |